Hand-picked weekly

Never miss a tool worth knowing.

The best new tools, hand-picked and delivered weekly. No spam — just signal.

Email address

Discover the best tools for every task. A curated directory for people who love great software.

Browse

Categories
Toolkits
Saved
Search

Company

About
My Account
Sign in

Connect

X / Twitter
GitHub
LinkedIn
Email us

© 2026 ToolFomo

Open Web Analytics — ToolFomo

Open Web Analytics

Open Web Analytics

Open Web Analytics (OWA) is an open-source web analytics framework that enables users to track and analyze website and application usage.

open sourceweb#open-source #web-analytics #self-hosted #PHP #MySQL #heatmaps

What you can do with Open Web Analytics

Practical ideas and workflows

1

Track Visitor Engagement

•Install Open Web Analytics on your web server.
•Integrate the provided tracking code into your website's HTML.
•Navigate to the 'Visitors' section in the OWA dashboard.
•Analyze metrics such as bounce rate, time on site, and page views.

2

Monitor Conversion Rates

Categories

User Behavior Analytics

More like this

Tools with similar features

Matomo

Matomo

matomo

Matomo is an open-source web analytics platform that provides insights into website traffic and user behavior, offering features like heatmaps, session recordings, and A/B testing.

open sourcewebapi

•Set up goals within OWA to define conversion actions (e.g., sign-ups, purchases).
•Use the tracking code on relevant pages to monitor conversions.
•Review the 'Goals' report in OWA to assess conversion performance.
•Adjust digital marketing strategies based on conversion insights.

3

Analyze User Behavior

•Enable heat map and click tracking features in your OWA settings.
•Add the tracking code to all pages of your site to capture user interactions.
•Access the heat maps and click tracking reports in OWA dashboard.
•Use data to optimize page layout and content for better user engagement.

4

Audit Traffic Sources

•Ensure OWA tracking code is implemented across all traffic-generating channels (e.g., social media, email campaigns).
•Use the 'Referrers' report in OWA to identify traffic sources.
•Evaluate the performance of different channels in terms of user engagement and conversion.
•Allocate marketing resources based on the most effective traffic sources.

Crazy Egg

Crazy Egg

crazy-egg

Crazy Egg is a website behavior analytics tool that provides heatmaps, session recordings, and A/B testing to help users understand how visitors interact with their website.

Heap

Heap

heap

Heap is a digital insights platform that automatically captures every user interaction to provide complete visibility into customer behavior without manual event tracking.

freemiumwebiosandroid

RankActive

RankActive

rankactive

RankActive was an all-in-one SEO platform offering tools for rank tracking, website analytics, competitor analysis, site auditing, and keyword research. The service was discontinued on December 31, 2023.

FullStory

FullStory

fullstory

FullStory is a behavioral data platform that provides digital experience analytics, session replay, and AI-powered insights to help businesses understand and improve user interactions on their websites and mobile apps.

paidwebiosandroid

Similarweb

Similarweb

similarweb

Similarweb is a digital intelligence company that provides web analytics, app intelligence, and market research services to help businesses understand their digital performance and competitive landscape.