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FullStory — ToolFomo

FullStory

FullStory

FullStory is a behavioral data platform that provides digital experience analytics, session replay, and AI-powered insights to help businesses understand and improve user interactions on their websites and mobile apps.

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What you can do with FullStory

Practical ideas and workflows

1

Session Replay Analysis

•Log in to the FullStory dashboard.
•Select the desired session replay to view real-time user interactions.
•Analyze user behavior, identifying any frustrations or drop-off points.
•Use insights to make informed changes to the website or app for better user experience.

2

User Journey Mapping

Categories

User Behavior Analytics

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Crazy Egg is a website behavior analytics tool that provides heatmaps, session recordings, and A/B testing to help users understand how visitors interact with their website.

•Access the FullStory analytics section.
•Utilize funnels to visualize user journeys across key paths.
•Identify stages where users drop off and the reasons behind it.
•Refine content and navigation to streamline the user experience based on findings.

3

Error Tracking and Resolution

•Go to the FullStory error reports section.
•Filter sessions for users who encountered errors on the site.
•Review session replays to observe the user's experience leading to the error.
•Collaborate with the development team to fix identified issues and enhance user satisfaction.

4

A/B Testing Insights

•Set up A/B tests using FullStory's tools to compare two different user experiences.
•Collect data over a predetermined testing period for both variants.
•Analyze session replays and user interactions to assess performance.
•Implement successful changes based on data-driven insights to improve conversion rates.

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