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Similarweb — ToolFomo

Similarweb

Similarweb

Similarweb is a digital intelligence company that provides web analytics, app intelligence, and market research services to help businesses understand their digital performance and competitive landscape.

freemiumwebapi#web-analytics #app-intelligence #market-research #digital-performance #competitive-analysis #seo-tools

What you can do with Similarweb

Practical ideas and workflows

1

Competitor Analysis

•Identify main competitors in your industry using Similarweb's industry reports.
•Compare traffic sources and engagement metrics of your competitors.
•Evaluate their top-performing keywords and referers to understand their strategy.

2

Audience Insights

Categories

Analytics Market Research Marketing & Social Media

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Use Similarweb to analyze visitor demographics and interests of your website and competitors.

•Identify potential target audiences based on shared characteristics.

•Tailor marketing strategies to engage these audiences effectively.

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SEO Opportunity Assessment

•Input your website URL and competitors into Similarweb's search function.
•Review the organic search keywords driving traffic to competitors' sites.
•Utilize this data to develop your own content strategy and optimize your SEO efforts.

4

Market Trend Monitoring

•Set up alerts for key competitors and industry keywords.
•Regularly review Similarweb's reports on traffic trends and emerging players.
•Adapt business strategy based on observed market changes and new opportunities.

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