User Behavior tools

Curated user behavior tools in the ToolFomo constellation. Each one is hand-picked and summarised in a single line.

• PostHog — PostHog is an open-source product analytics platform that combines session recording, feature flags, A/B testing, funnels, and user behavior tools in a single self-hostable suite. (Open source) Available on web, api.
• Umami — Umami is an open-source, privacy-focused web analytics platform that provides simple, fast, and privacy-respecting website traffic insights as a self-hostable alternative to Google Analytics. (Open source) Available on web.
• RankActive — RankActive was an all-in-one SEO platform offering tools for rank tracking, website analytics, competitor analysis, site auditing, and keyword research. The service was discontinued on December 31, 2023. (Paid) Available on web.
• Nielsen Norman Group — Nielsen Norman Group is a research and UX design firm offering training, consulting, and research services to enhance user experience. (Paid) Available on web.
• FullStory — FullStory is a behavioral data platform that provides digital experience analytics, session replay, and AI-powered insights to help businesses understand and improve user interactions on their websites and mobile apps. (Paid) Available on web, ios, android, mac, windows, extension, api.
• Open Web Analytics — Open Web Analytics (OWA) is an open-source web analytics framework that enables users to track and analyze website and application usage. (Open source) Available on web.
• Matomo — Matomo is an open-source web analytics platform that provides insights into website traffic and user behavior, offering features like heatmaps, session recordings, and A/B testing. (Open source) Available on web, api.
• Crazy Egg — Crazy Egg is a website behavior analytics tool that provides heatmaps, session recordings, and A/B testing to help users understand how visitors interact with their website. (Paid) Available on web.
• Mixpanel — Mixpanel is a product analytics platform that enables teams to track user interactions with web and mobile applications, providing insights into user behavior, engagement, and retention. (Freemium) Available on web, ios, android, mac, windows, api.
• Heap — Heap is a digital insights platform that automatically captures every user interaction to provide complete visibility into customer behavior without manual event tracking. (Freemium) Available on web, ios, android, api.
• Contentsquare — Contentsquare is an AI-powered experience analytics platform that helps businesses understand and optimize user behavior across digital channels. (Paid) Available on web, api.