Analytics tools

Curated analytics tools in the ToolFomo constellation. Each one is hand-picked and summarised in a single line.

• PostHog — PostHog is an open-source product analytics platform that combines session recording, feature flags, A/B testing, funnels, and user behavior tools in a single self-hostable suite. (Open source) Available on web, api.
• Umami — Umami is an open-source, privacy-focused web analytics platform that provides simple, fast, and privacy-respecting website traffic insights as a self-hostable alternative to Google Analytics. (Open source) Available on web.
• Google Trends — Google Trends is a free tool by Google that analyzes the popularity of search queries in Google Search across various regions and languages, providing insights into search volume patterns over time. (Free) Available on web.
• Sprout Social — Sprout Social is a web-based social media management platform that enables businesses to manage social media engagement, publishing, analytics, and customer care across various social networks. (Paid) Available on web, ios, android.
• RankActive — RankActive was an all-in-one SEO platform offering tools for rank tracking, website analytics, competitor analysis, site auditing, and keyword research. The service was discontinued on December 31, 2023. (Paid) Available on web.
• Semrush — Semrush is a SaaS platform offering tools for keyword research, competitive analysis, site audits, backlink tracking, and online visibility insights. (Paid) Available on web.
• OnlySocial — OnlySocial is an all-in-one social media management platform that enables users to schedule posts, analyze performance, and automate customer interactions across multiple social media channels. (Paid) Available on web.
• SurveyMonkey — SurveyMonkey is an online survey tool that enables users to create, distribute, and analyze surveys for various purposes. (Freemium) Available on web, ios, android.
• Qualtrics — Qualtrics is an American experience management company offering a cloud-based platform for managing customer, employee, product, and brand experiences. (Paid) Available on web, api.
• FullStory — FullStory is a behavioral data platform that provides digital experience analytics, session replay, and AI-powered insights to help businesses understand and improve user interactions on their websites and mobile apps. (Paid) Available on web, ios, android, mac, windows, extension, api.
• Open Web Analytics — Open Web Analytics (OWA) is an open-source web analytics framework that enables users to track and analyze website and application usage. (Open source) Available on web.
• Matomo — Matomo is an open-source web analytics platform that provides insights into website traffic and user behavior, offering features like heatmaps, session recordings, and A/B testing. (Open source) Available on web, api.
• Crazy Egg — Crazy Egg is a website behavior analytics tool that provides heatmaps, session recordings, and A/B testing to help users understand how visitors interact with their website. (Paid) Available on web.
• Similarweb — Similarweb is a digital intelligence company that provides web analytics, app intelligence, and market research services to help businesses understand their digital performance and competitive landscape. (Freemium) Available on web, api.